The #1 Feedback Software
You know what users are doing
Discover missing insights to optimise digital experiences
Achieving a seamless digital experience is challenging in today’s evolving customer landscape. That’s why Mopinion offers an agile feedback solution – complementing quantitative data with actionable insights, revealing the “why” behind customer behavior.
Our products
It’s time for Digital-First Enterprises to take control of the entire Online Journey
Mopinion for Websites
Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement. Select a carefully crafted survey template or design your own feedback surveys from scratch and start gathering contextual insights right away.
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Mopinion for Apps
Collect powerful feedback from your native apps with Mopinion’s flexible and easy-to-install SDKs for iOS and Android. This solution fully integrates with your mobile native user experience, enabling a frictionless mobile journey for your users.
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Mopinion for Email
It’s time to take your email marketing campaigns to the next level. It’s not just about the number of clicks or opens. Leverage email campaign feedback and ensure you’re sending the right message to your audience.
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Expert-designed forms for every touchpoint
Customer Satisfaction (CSAT)
Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.
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Goal Completion Rate (GCR) & Customer Effort Score (CES)
The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.
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Net Promoter Score (NPS)
NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.
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Conversational
Conversational feedback forms are intuitive and engaging surveys that – to respondents – feel like chat conversations.
See live exampleWhat market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing
Mopinion plays well with others
From web analytics and CRM tools to Project Management and A/B Testing, we integrate seamlessly with all of your favorite digital marketing tools.
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